Japan uses cricket diplomacy to grow a local sporting community

What happened

A historic match against India and Asian Games fixtures are giving the sport new visibility in Japan.

Japan is using a two-week run of international cricket events to build awareness and participation in a country where the sport remains relatively small. Reuters reported that the Japan Cricket Association secured a historic match against India and additional Asian Games fixtures with support from government and sponsors. Organizers hope the events, upgraded facilities and international attention will create a lasting local cricket community.